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New York's Gone MAD!
AMC Presents “NEw York’S GONE MAD,” A LINEUP OF “MAD MEN” INSPIRED EVENTS LEADING UP TO SERIES’ SEASON 3 PREMIERE
Week Culminates with Live Screening of Season Premiere in Times Square on Sunday, August 16 at 10PM

New York, NY – August 6, 2009 – AMC announced today “New York’s Gone MAD,” an exciting lineup of “MAD MEN” inspired events leading up to the highly anticipated Season 3 premiere of its Emmy® and Golden Globe® Award-winning drama. Beginning Monday, August 10, fans can take part in a variety of “MAD MEN” activities throughout New York City - from “MAD MEN” inspired cocktails at the New York Hilton and Millenium Hilton Hotels to an animated public art projection at the Museum of Arts & Design. “New York’s Gone MAD” culminates with a live screening of the series’ Season 3 premiere episode in Times Square on Sunday, August 16 at 10pm.

Below is the lineup of activities scheduled for “New York’s Gone MAD”:

ALL WEEK LONG: Monday, August 10 - Sunday, August 16
Live like a MAD MAN! Visit the Hilton New York (1335 Avenue of the Americas) and the Millenium Hilton (55 Church Street), where the bars will serve up popular 1960s era cocktails, including a Brandy Alexander, Tom Collins and other classic “MAD MEN” inspired drinks.

Wednesday, August 12 - Saturday, August 15
In anticipation of “MAD MEN” Season 3, celebrate the style of 1960s advertising. Stop by the MAD (Museum of Arts & Design) Building at 2 Columbus Circle after dark, where an animated public art piece, inspired by the era’s advertising, is projected on the Building’s façade. The projections will feature some ads of the era, as well as Sterling Cooper’s most memorable client campaigns, including Popsicle and Belle Jolie.

Friday, August 14
The New York Mets Go MAD! Celebrate the 1960s, the team’s inaugural decade, and head to Citi Field, where New York’s National League team takes on the San Francisco Giants at 7:10 PM. The stadium will dedicate a special section to “MAD MEN,” where select lucky fans will receive “MAD MEN” inspired fedora hats. Mets fans can also enjoy “MAD MEN” inspired cocktails at select Citi Field bars.

Sunday, August 16
Watch the “MAD MEN” Season 3 premiere live on the big screen in Manhattan's Times Square at 10 PM. Fans can come dressed in their swankiest 1960s attire to enter a pre-screening costume contest starting at 8 PM, for a chance to take home a “MAD MEN” prize. The screening is FREE and open to the public. *Weather permitting*

For further event information, please visit www.amctv.com/newyorksgonemad

Created by Emmy®Award-winning executive producer Matthew Weiner, “MAD MEN” stars Golden Globe-winner Jon Hamm; January Jones; Vincent Kartheiser; Elisabeth Moss; Christina Hendricks; John Slattery; Bryan Batt; Michael Gladis; Aaron Staton; and Rich Sommer, and guest stars legendary stage and screen actor Robert Morse. Set in 1960s New York, the sexy and provocative original drama follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising.



   
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